The Marketer’s Guide to AI Literacy and Strategy

AI is already in your inbox, your martech stack, and most of the tools you opened this morning.nnFor most marketers the question isn’t just access. It’s knowing which outputs to trust, which vendor claims to push back on, and how to turn a few scattered experiments into something your team can repeat.nnThis training will give you that footing. Gain a deeper understanding of how generative AI produces what it produces, which is the difference between using a tool and knowing where it’s strong and where it needs a human check.nnAI consultant Abigail Merrill walks through real marketing use cases from enterprise teams and solo freelancers alike, so you can see what practical adoption looks like at your scale.